I am saying if he decides that growing his audience via the standard laundry list of RWNJ topics and conspiracies, he will slide into being just another Glenn Beck, Rush Limbaugh or Alex Jones. At the moment he isn't that, but he is definitely on that path.

I get that it's lucrative since that particular audience seem to be cashed up rubes who will throw money at anybody who panders to them, but it inevitably leads to getting involved in the lies they want to hear.