https://www.apple.com/services/ https://www.apple.com/logic-pro/ https://www.apple.com/final-cut-pro/

Of course, these are not the bread and butter products.

I find it a bit pointless to separate their hardware and software. I know few people who run Windows or Linux on their Apple hardware. For me, Apple is primarily a products company that excels in fusing hardware and software together. They are increasingly expanding into services, too.