News for hackers. Stuff that matters.

A comment on Non-Consensual Personalization. Parent comment

Re:Non-Consensual Personalization by _tom_ on Friday February 04, 2022 @04:59PM (#30213917)
I'd have to disagree. Most changes, at least at large companies, are driven by dollars, not ego.

A small change in user engagement can mean millions in revenue. Or billions, in the largest cases.

Things are extensively a/b tested to validate that the change drives revenue. And most companies are fine with forcing the user to learn, as long at it increases profits.

[ Parent | on HN ]
Re:Non-Consensual Personalization by marginalia_nu on Saturday February 05, 2022 @05:37AM (#30219838)
Dunno, my experience with large companies is that there is a lot of office politics, some are making overtures for career advancement by short-sighted but ostensibly profitable changes they hope will be noticed by higher-ups, others want to protect their fiefdom by sabotaging and delaying up-and-comers.

Most everyone is looking at their paycheck and status, not the bottom line.

[ Parent | on HN ]
Re:Non-Consensual Personalization by saagarjha on Sunday February 06, 2022 @08:05AM (#30232152)
It is very easy to tip an A/B test in the direction you'd like it to go by picking what you measure and handwaving away bad metrics.
[ Parent | on HN ]