Re:Apple's privacy push cost Meta $10B
by intrasight on Friday February 04, 2022 @08:23AM
(#30206457)
Please correct me if I'm wrong. This privacy change only affects apps on iOS?
I only use the facebook.com website. Ad tracking in that context hasn't changed?
https://www.statista.com/statistics/377808/distribution-of-f...
80% of Facebook users exclusively use mobile, and iOS has the largest market share in Facebook's largest market by revenue.
That’s true, but I’d guess that there are a lot of users that exclusively use the iOS app.
Re:Apple's privacy push cost Meta $10B
by intrasight on Friday February 04, 2022 @09:19AM
(#30207013)
Among my peers where I've observed how they use FB, I think it's an even split. For me, if there's a web site, I skip installing the app. And of course a majority of news and social and commerce web sites now prompt you to install the app.
Re:Apple's privacy push cost Meta $10B
by samwillis on Friday February 04, 2022 @09:37AM
(#30207235)
Personally when I occasionally use Facebook its via the app so that I am not logged in in by browser. Don't want them spying on everything I do online.
Twitter on the other hand I use in the browser as I like to be able to open threads in tabs to come back to.
Re:Apple's privacy push cost Meta $10B
by FearlessNebula on Friday February 04, 2022 @10:06AM
(#30207629)
Many don’t just prompt you to install an app, they borderline force you. Reddit is guilty of this, as is Instagram and TikTok.
Presumably this is because they can gather much more data via a mobile app.
Re:Apple's privacy push cost Meta $10B
by vishnugupta on Friday February 04, 2022 @11:29AM
(#30208931)
You can use Safari along with privacy relay enabled to minimize websites’ tracking.
Apples change has fundamentally damaged ad conversion attribution from the Facebook/Instagram apps on iOS, we have seen it it ourselves.
It may be that the exact figure of $10B is inflated, it could even be an underestimate. Meta may have an agenda in how they are spinning it, almost certainly do in fact. However I can assure you that the fundaments of the article and what they are saying is true.