Re:Apple's privacy push cost Meta $10B
by caskstrength on Friday February 04, 2022 @06:32AM
(#30205486)
Do you suggest that Google apps on iOS are somehow exempt from new privacy protections?
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Re:Apple's privacy push cost Meta $10B
by shawabawa3 on Friday February 04, 2022 @06:37AM
(#30205518)
It wouldn't be that straightforward
Probably what OP is suggesting is that in return for that $5B, Apple will call up Google and say "hey we're adding these new privacy protections, will that be a problem?" and Google will have time in advance to get around them
For Apple, which has a market cap of over $3 trillion, the $10B from Google is the equivalent of sofa cushion money.
Apple isn’t going do any favors for Google for a measly $10B.
It’s much more meaningful for Google and Google knows it. For them, it’s a bargain, as it gives its advertisers access to customers who actually spend money.
You're comparing income with market cap. Apple's net income in 2021 was around $100B of which $10B is a significant sum.
Re:Apple's privacy push cost Meta $10B
by throwawaythekey on Friday February 04, 2022 @08:16AM
(#30206398)
Google has an easier time providing targeted ads via search keywords. Facebook users spend most of their time in their feeds which is a relatively weak signal for monetization.
Note that google appears to be acting as though they are effected, you can see this in their push for FLOC/topics (but the impetus for this could be coming from android moreso than search)