These aren't referral links. They are a curated list of products that are available in each of our supported countries - USA, UK, India. We tried to get coverage across all categories of non-vegan ingredients as much as possible. Don't plan on ever doing affiliate links.

Being a long-term vegan this may seem easy but most people don't know of most plant-based options available to them and how easily they can make a recipe vegan. So that's the purpose - to show that to them. What is also needed is user reviews and feedback on how the products work in different recipes, so that they can make the right choice.