In fact, it probably benefits them to avoid giving you the best result immediately, because once you found what you're looking for you stop searching, and if you keep searching they get to show you more ads.
(this insight generalizes to market places of all kinds, but one domain where I feel this particularly rings true is dating apps)
Google hides the things that are not low quality content farms, forcing high quality content to mimic low quality content to survive.
It is worse than no search engine at all.
Netflix know what I watch, how long, what time of day etc. These are statistics about me, so I should have full access to it.
Preferably with additional option to get JSON, so I could parse them as I want.
However, I'm fairly young and despite thinking that my fellow cohort would be "digital natives" and interested in controlling the preferences in their hard/software, the vast majority do not care.
If there is a step to change something for their stated benefit that requires more than a button press and some siping gestures, I've seen people just giving up and living with it. This is worrying to me, because that apathy will be the herald to something of far greater import in the years to come, whether that's politically, economically, or just a microcosm of society. And it does not bode well to me.
I think the trend becomes visible when the people who use the service are no longer customers - they don't get the quite so friendly face of the corporation.
When we users are just free users, we don't pay, and we are the product - we are the audience for ads or other systems, we see this more "authoritarian" face.
I'm not sure if authoritarianism is the right name for this trend, but I think it's also related to companies no longer wanting users to think of themselves as owning the products they bought, and the shift to subscription-based services. They want to turn users into dumb, docile, obedient cows to be milked for $$$, and what better than to start them down that path by slowly taking away control and convincing them to "embrace the changes" forced upon them.