Interesting: is it possible that this shift towards the content graph has something to do with a more active approach to content moderation? I mean, if your whacky aunt says something on covid, then it seems that he gets a nice label and that his message are propagated to a smaller number of his friends. Is it possible that all these moderation mechanisms have had a ripple effect on the entire network? I mean is it possible that the active stance on content moderation (some call it censorship) has caused the shift towards the content graph versus the social graph? In other words: if they choose to show less content by your whacky aunts, then they still need to fill the timeline with something, so welcome to the content graph!

I mean to say that a change of editorial policy in a given media outlet is often related to a change of political direction; is that the case?

Funny aspect: big tech wants to obtan some real influence and weight in society, so they introduce more censorship as a means of obtaining this weight. Now incidentially this erodes their base, as their clients loose interest in the toy, and start to use something else instead.