Trolls gonna troll. That's nothing new to vegans and companies calling kind products "kind." [1][2][3]
> selling point
It is absolutely a selling point to rally kind people in this rapidly growing market together.
[1] https://veganproducts.org/vegan-box-delivery/the-vegan-kind-... [2] https://bkind.com/ [3] https://vegfaqs.com/kind-granola-bars-vegan/
> arbitrary notions of morality
Is this kind? https://www.youtube.com/watch?v=-7hAELEBjX4
People who participate in this practice are unambiguously unkind. People who put a stop this practice are unambiguously kind and deserving of the adjective kind.
Existence proof: I've met kind people who work at slaughterhouses.
Veganism is objectively kinder towards animals, the environment, and often your own body. The rainforest argument is bullshit since something like 70 percent of soy is used for animal feed. Who cares what trolls say.
I would have bought "Veganize.It" if it was available. EatKind.co is short and easy to remember. Which was important to me. Also, anyone who has decided to cut down or eliminate meat and dairy would do it some kind reason. They are my target market. Negative trollers won't really use this anyway.
You're setting yourself up for having trolls explicitly leave negative reviews to tell you how X isnt really kind and it destroys rainforests and rats etc etc.
Is the perceived moral superiority alluded to by the plugin's name really a necessary selling point? Why not just go for a straightforward "does what it says on the tin" name like "SubstituteVegan" or "VeganizeYourRecipe" or something.
Might as well call it "AccordingToMySpiritualBeliefsYouAreAMurderousAssholeIfYouDontClickThis" while you're at it.