Depends on whether you’re focused on immediate sales or building long-term brand image. The old person may only have one car purchase left in their lifetime; the 14-year-old could have six or more.

These decision makers can be way tougher and more expensive to convince.

I don’t want to buy the next card game booster pack in any way or form. I don’t care about theme parks I’ve never heard of, or the new game that lets me save a half naked hottie. And for that matter I also won’t change for a new car insurance.

Now, someone in my life pushing for the formers might force my hand.

Ads targeting kids and teens actually tend to do very well. There's an entire side of youtube where kids review their new (sponsored) toys. Parents get immensely pressured when they feel their kids are getting left out.