The USP is that you reach good designers straight in their inbox. Good designers get offers all the time, and have no need to browse traditional job offers sites.

Without Folyo, you'd either have to spend hours browsing a site like Dribbble and contacting each designer individually (keeping in mind that most of them will be unavailable or not interested), or you can post on a normal job board and filter through tons of sub-par applicants.

So I think the service can be pretty useful for companies that are serious about finding a good designer.