By the time I deactivated my account all I had in my newsfeed were posts from groups I joined when I was a teenager and the occasional news channel post. Friends had steadily dropped off over the years, which made it very easy to pull the pin in the end.

There one or two days where you get the little ping in your brain to check the app (as an ex-smoker the sensation is not at all dissimilar to cravings), and after that you wonder why you spent time there in the first place. I can’t leave WhatsApp or Messenger because I have too many people I have on both, but that’s a different issue as far as I’m concerned.

Now I am spending some time on TikTok - but I’m get content from there that I actually generally enjoy, so that’s a net win as far as I’m concerned.