If reporting is becoming irrelevant and shallow, we (collectively) have only ourselves to blame by not supporting (with money) deep investigative journalism.
Spending your own money on quality news papers is not the only way to support good journalism. You could also ask your national government to spend more tax money towards your national media company (if you have one) or towards subsidizing independent ones. Or you could champion pro-consumer legislation which might prevent ad monopolies like google from swallowing most of the ad revenue.
Asking consumers to spend their money correctly is probably the least effective way of increasing the quality of production.
Between authors, podcasts, youtubers, and the sheer amount of raw data out there, I think we can do away with the whole concept of “news”
Collective participation in the stock market is a good thing for the elite, though they may not all see it that way.