Re:Alphabet Announces Fourth Quarter and Fiscal Year 2021 Re...
by panarky on Thursday February 03, 2022 @02:41AM
(#30189784)
> All that drive-time- and ballgame placement ads went to Google/Facebook/Youtube ...
Somehow Google captured a lot more of that lightning than Facebook did.
"Facebook parent Meta Platforms Inc. startled investors with a sharper-than-expected decline in profits and a gloomy outlook in its first earnings report since Chief Executive Mark Zuckerberg outlined a pivot to the metaverse."
"Meta shares plunged after the results were announced, dropping more than 20%."
"The company said it expected revenue growth to slow because users were spending less time on its more lucrative services. Meta cited inflation as a weight on advertiser spending ..."
2021 was like catching lightning in a bottle[1]: because of lockdowns and WFH, 2021 was a monster of a year for online platforms at the expense of brick-and-mortar and traditional platforms. A lot of consumer and marketing dollars were redirected to online retailers/ad campaigns. All that drive-time- and ballgame placement ads went to Google/Facebook/Youtube and a thousands of other ad networks
1. Not that Google wasn't going to grow, but the ad growth was absolutely juiced. At the beginning of the pandemic, a bunch of Ads that had been filmed ended up not airing because they showed happy people outdoors, unmasked and having fun.