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Re:The New York Times buys Wordle by bambax on Tuesday February 01, 2022 @05:23AM (#30160718)
The creator says here

https://slate.com/culture/2022/01/wordle-game-creator-wardle...

that he built the first prototype in 2013. So it's not exactly an overnight success.

From the same article, he says the two big changes he made were that

1/ the first prototype allowed for continuous play, ie when you got one word right it immediately offered another, instead of having one word per day

2/ the list of possible 5-letter words was reduced to "common" words (you can guess using all existing words, but the words to be discovered are usual ones, not obscure words nobody ever uses).

The second element is a kind of "dumbing down" that broadens the audience, and the first one clearly has a social element to it.

Re:The New York Times buys Wordle by justinator on Wednesday February 02, 2022 @07:43PM (#30186721)
that he built the first prototype in 2013.

But it's essentially Hangman, isn't it? With, actually, a worse user interface.