I don't think it's all that cheap. The NYT acquisition makes sense to me, and it makes sense to me that he could spend a lot more time on the app and make (more) money with it directly. But I don't see the option (3) of some other 7-8 figure acquirer, just because the NYT already has a business unit that you can drop word games into and print money out of, and nobody else really does at the same level.