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A comment on The New York Times buys Wordle. Parent comment

Re:The New York Times buys Wordle by bajook on Monday January 31, 2022 @06:33PM (#30156395)
I think that the NYT could have cloned it without any legal problems so this was just to avoid the PR problem in doing so.
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Re:The New York Times buys Wordle by pbhjpbhj on Monday January 31, 2022 @09:01PM (#30157710)
Cloning it wouldn't have got them the publicity. They'll be in news bulletins around the world. They'll own the name and trade dress, I bet they can sell enough merch alone by Christmas to pay for the acquisition.
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