The irony of this is that Rogue's popularity is due in no small part to their close partnership with Westside Barbell, a quirky club obsessed with both high-end equipment and steroid usage in equal measure. There's a lot of bad equipment out there, but the majority of people, training at home or in a gym, do not need Rogue equipment, and I'm willing to bet that Rogue has higher margins than some of the other good equipment manufacturers.