Yes, people paid for content prior to the internet but there were also problems — many good things went unnoticed because not enough discovered them while plenty of garbage got tons of attention because the creator had some personal connection to publishers, reviewers, DJs, etc. One of the things I loved about the rise of the web was that it provided so many opportunities to find things which weren't going to run in my local newspaper, be stocked by the local book or music shops (if you weren't lucky enough to have good indie options), or the pile of mud a lot of the big radio stations were often playing (this got a lot worse in the 90s when Clear Channel started buying all of the radio stations so questions about what got mainstream coverage in many markets came down to what one guy in Texas wanted).

I don't want to lose that — whether it's counterpressure to the huge race-to-the-bottom advertising market for more selective sponsorship, something like Apple/Stripe Pay to make it super easy for people to get paid for their work, etc.