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Re:Reed Hastings responds to criticisms and announces Qwikster by powertower on Monday September 19, 2011 @05:01PM (#3015189)
IMO, it's was more like 4-5 years.

DVDs-by-mail is a business with a very specific half-life. Was started in 1999, peaked in 20xx, will end in 10 years.

http://www.devside.net/blog/netflix-sinister-plot-called-qwi...

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