Prescription medication advertising is banned everywhere in the developed world except USA and New Zealand.

yes, so the question is what would he/she change about how it is advertised in the US (or I guess in new zealand)

I've noticed they go hand in hand. Fast food or junk food ads showing amazing looking food that doesn't actually look that way, insurance ads to make sure you're a little worried, and then medication to solve many of the ills from eating junk food.