That's the main revenue stream of Google it would pretty much mean Google itself would be forbidden.

The EU gives companies the option and only requires all this hoopla if you want to use the data for something else than the user requested. The "problem" is that Google does want that, as they are an advertising network, so they give web developers access to their tools but tell you that you have to ask the user for consent. That everyone totally forgets those warnings and somehow forgets that Google is an advertising network is on them, just like it is your responsibility what are random dependencies you download using whatever dependency tool you use.

> That's the main revenue stream of Google it would pretty much mean Google itself would be forbidden.

If Google was banking its business on Europeans continuing to click "Accept all" in privacy popups, that would be worrisome – but I doubt it's true.

I was not arguing the sanity of the policy. I was merely correcting GP’s interpretation of the ruling. Better for the millions of small businesses to only have to post a list of sub-processors than to have to determine what would be “necessary” in the eyes of the law.