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Re:Rebranding FLoC Without Addressing Key Privacy Issues by speedgoose on Saturday January 29, 2022 @12:45AM (#30124079)
Floc was not enabled in Europe, and was probably never going to be enabled because of its high incompatibility with GDPR.
Re:Rebranding FLoC Without Addressing Key Privacy Issues by anticristi on Saturday January 29, 2022 @07:34AM (#30125774)
Ditto. EU already solved the problem -- legally, not technically. A few fines later, Google is actually really privacy-minded to EU citizen. I get a yearly reminder to do a privacy checkup and can disable Google tracking if I want to -- which I do.

California and Virginia also enacted similar laws. More lawmakers need to understand tech.

Re:Rebranding FLoC Without Addressing Key Privacy Issues by wbl on Saturday January 29, 2022 @09:20AM (#30126482)
And third party cookies get further embedded. FLOC exists so that killing third party cookies doesn't destroy the ad market.