News for hackers. Stuff that matters.
Re:Rebranding FLoC Without Addressing Key Privacy Issues by petre on Saturday January 29, 2022 @12:20AM (#30124004)
How can the EU break up a US company?
Re:Rebranding FLoC Without Addressing Key Privacy Issues by kittywav on Saturday January 29, 2022 @12:37AM (#30124060)
https://about.google/intl/ALL_us/locations/?region=europe

If you don't want to follow the rules (against anti-competitive practices) of a certain set of countries, perhaps you shouldn't have offices in that set of countries? Just an idea...

Re:Rebranding FLoC Without Addressing Key Privacy Issues by petre on Saturday January 29, 2022 @12:46AM (#30124082)
Okay, so they spin off a bunch of shell companies holding all these offices and stop displaying them on the Google website in order to address the EU requests. But the mothership still gets to remain a single company.
Re:Rebranding FLoC Without Addressing Key Privacy Issues by xg15 on Saturday January 29, 2022 @03:47AM (#30124838)
Maybe a better way to think about it is that the EU can effectively demonitize them. At the worst, the EU regulators could (theoretically) block them from doing business with EU citizens. They can offer their browser for download here alright, but they can't sell any ads or any other products here.
Re:Rebranding FLoC Without Addressing Key Privacy Issues by beebeepka on Saturday January 29, 2022 @01:38AM (#30124297)
Yes, this is how it works on the kindergarten floor.

In the real world, they have to bribe their way to the same effect.

Re:Rebranding FLoC Without Addressing Key Privacy Issues by newscracker on Saturday January 29, 2022 @11:42AM (#30127736)
GP here. I didn’t mean that EU should break it up. I had said “EU and other regulators” to mean the ones in the U.S. too. Other replies here have provided more substantive options that the EU could exercise to force Google to break up. I’m not saying it will be easy or quick, but it’s possible to make Google’s business more painful.
Re:Rebranding FLoC Without Addressing Key Privacy Issues by 3836293648 on Saturday January 29, 2022 @04:10PM (#30130500)
It's not a US company. Google is Irish.

Sure, it's a technicality, but Irish law still applies