Re:Reed Hastings responds to criticisms and announces Qwikster
by grourk on Monday September 19, 2011 @03:34AM
(#3012692)
When I think of Netflix, I think of renting flicks on the net... which is, um, what the original name meant. Also there's the whole last decade of this association.
When I think of Qwikster, I do not think of anything related to DVD by mail. The only associations that come to mind are Friendster and Quixtar. It sounds cheesy and cheap and fly-by-night.
I know a lot of non-savvy people probably can't make that connection, but I think the company will make it clear that Netflix is no longer the place for DVDs.