Digg 4 remains a remarkable example of how you truly can kill a popular site and its entire community with a botched redesign.

I never liked the site, but plenty of people did, and they just accidentally destroyed it. A lesson that you should be able and willing to quickly revert major changes, at the very least.

I remember the Digg exodus. In my mind, it was a mass protest after the AACS key leaked. The redesign of Digg wasn’t the death knell. I could be misremembering with Rose colored glasses, though. Pun intended.