He appeals to the crowd that seems to think the contrarian stance is always the smarter stance. If the mainstream reports Ivermectin is for horses and doesn't treat covid, they latch onto one half-truth that it's for horses like they cracked the code and use this to undermine the credibility of anyone telling them it's not useful for treating covid even if there are human applications.

I've realized in my conversations with Rogan fans and Fox News fans alike, to them all lies are equal, everyone lies, nothing is true, so they pick the things they like as truths. These people will tell you Joe Rogan is an entertainer not to be listened to, and then spout off a bunch of opinions they got from his show as their reasons for all kinds of decisions.