Re:Wanna buy a radio station? (2015)
by catchmeifyoucan on Wednesday January 26, 2022 @03:14PM
(#30091064)
The share prices listed for the radio companies in the article were $0.21(CMLS)and $1.50 (IHRT)respectively. Today CMLS is at 10.74, and IHRT at 19.29, which is a pretty insane jump. On the contrary to dying out, these companies went up in value! If you could have bought a station for $150K 7 years ago, and you owned one today, that seems like it could have been a great investment! (or maybe just buying some of the shares)
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iHeart is currently the number 1 podcast producer by a mile. And Cumulus is #8. iHeart is also heavily invested in smart speakers (as is TuneIn) and bought Triton Digital which was one of the top programmatic ad networks for audio. I think this article was written at an inflection point and now that digital listening is exploding, they are riding that wave pretty effectively.