It's the exact same thing with almost every "technology" company out there today.

We're sinking our best and brightest (and also plenty of perfectly useful and adequate) talent into getting people to look here, buy something they don't need, or press button.

It's comically to contrast that with the same people who pretend climate change is an existential crisis. Meanwhile, so many scientists and engineers idealistically interested in that, leave for software-related subjects where they'll make 10X the money making the problem worst.