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Re:The old internet shows signs of quietly coming back by largely_sitting on Tuesday January 25, 2022 @07:17PM (#30080050)
Its the data centers that are going to be responsible for end of web2, when they figure out they can undercut web2 and offer a continuous federated open data storage system and virtual machine. Advertisers will pay them for access directly. Google, Meta, would just be third party indexing services.
Re:The old internet shows signs of quietly coming back by lovemenot on Tuesday January 25, 2022 @11:08PM (#30081575)
At best that could be only marginally profitable. Such a service would have to be a commodity in order to be interoperable. If it could have high margins the index owners such as Meta would keep it in-house. As long as they control the services users want, they control the market.

Your prediction could come to pass only in the case of the open backend being tied to a massively popular service that could compete with those giants