You see how things change in perspective depending where you are in the world. Google cost would be nowhere near a coffee per month. If I consider my family, the 4 of us, the cost would be equivalent to going 1 extra week per month to the supermarket. Per year terms? It would be like saving the money to spend a weekend at the beach at a nice hotel once a year. I want that money for me!

Edit: I'm in Brazil BTW.