I suspect they simply wouldn't care unless they actually fear repercussions from Canadian authorities. Whether those potential repercussions would be something to fear here and now, or if they simply want to keep the door open for potential future expansion, is not quite clear.

On the other hand, the scraping/facial recogniton they do would also violate European privacy regulations, and it could be they feel a win in a similar case would come in handy if they ever decide to offer their services to European customers.