Google abandons FLoC, introduces Topics API to replace tracking cookies

Posted by ceiphr on Tuesday January 25, 2022 @11:36AM
from the theverge.com dept.

https://www.theverge.com/2022/1/25/22900567/google-floc-abandon-topics-api-cookies-tracking

( 2 comments | 13 points | on HN )

Re:Google abandons FLoC, introduces Topics API to replace tr... by tkindy on Tuesday January 25, 2022 @12:15PM (#30074534)

Past thread discussing the topic-based idea when it was first floated by a member of Google’s Privacy Sandbox team https://news.ycombinator.com/item?id=28210507

[ Parent | on HN ]

Re:Google abandons FLoC, introduces Topics API to replace tr... by AlexAndScripts on Tuesday January 25, 2022 @01:19PM (#30075672)

5 lots of 350 topics. 350349348347346 is still 5.10361951 × 10^12... I'm sure there would be some uneven distribution, and ofc the birthday problem/effect has a impact.

That said, this sounds far better than FLoC. I wouldn't mind this.

[ Parent | on HN ]