https://www.edmunds.com/most-popular-cars/ suggests that the Ford F-series is the most popular car in much of the US, and a quick search for its price suggests that the prices of some typical configurations are somewhere around $40k.
The top few results mention $29k, $35k and $53k, and the highest price I found in a 30 seconds of glancing was >$90k. Of course, one may still regard that as crazy money, no matter how typical. ;)
Either way, this is crazy money. $40k is about a year’s salary for the average American, and more than a year for the rest of the world. Yes, you’ll save a bit on gas, but still!