Launch is for Amateurs: Focus on Building a Product & a Brand

Re:Launch is for Amateurs: Focus on Building a Product & a B... by erikpukinskis on Friday September 16, 2011 @12:42PM (#3005162)

I really like this sentence:

"[Let] your product trickle out when you think it’s good enough to get people excited, then listening hard for excitement. If you hear some, figure out where it’s coming from, and do more of that"

(OP's emphasis)

[ Parent | on HN ]

Re:Launch is for Amateurs: Focus on Building a Product & a B... by dmk23 on Friday September 16, 2011 @06:48PM (#3006624)

I would expand this premise by saying that a launch should be about unveiling the company, not the product.

Once the product trickles out and gets adopted quietly you establish a track record of results. THEN you can tell the world about the wizards behind the curtain, what is next and what is in it for customers, partners and investors. The purpose of the launch should be to accelerate your momentum, not create it where it does not exist.

[ Parent | on HN ]