Launch is for Amateurs: Focus on Building a Product & a Brand

Re:Launch is for Amateurs: Focus on Building a Product & a B... by brlewis on Friday September 16, 2011 @11:22AM (#3004792)

I want this article to be true, but I don't think it is.

Early Twitter was a barebones product, and their brand was the fail whale. Yet they skyrocketed starting with well-planned marketing at SXSW.

FriendFeed was a reliable, slick and sophisticated product. They relied on user advocates for their marketing. They did get bought by Facebook for $50MM, but never grew to more than a million users.

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Re:Launch is for Amateurs: Focus on Building a Product & a B... by learc83 on Friday September 16, 2011 @11:33AM (#3004840)

He said in the article: "Look… some products need a Launch... But for a lot of businesses, it’s better to get there as part of a product-driven process."

All your examples are social networks that need a critical mass of users before there is any point. You can't have a social network without people.

For many products, the user experience doesn't depend on other users, so they don't need the same level of marketing.

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