Because we have somewhat arbitrarily divided a highly multi dimensional space representing voter preference in two it isn't really a straight cut so there are a lot of idealogical inconsistencies and contradictions and whatnot and since there are a lot of angles at which you can cut something into equal parts the angle of the cut can rotate quite freely in this space so the two sides rotate around in this highly multi dimensional space confusing us poor 3d creatures.
At least, that is why I think Tucker Carlson was mad about M&M's being made less sexy than they once were.
I still think though that with American politics at least, the average voter isn't ideologically dogmatic enough to be resistance to counter-points by the other side that appeal to base emotions of security and economic prosperity. Jobs and Crimes platforms are potent. The two sides aren't equally weighted. One side as an advantage that the above strategy needs to overcome in a better way than "Defund (disband) police."
>At least, that is why I think Tucker Carlson was mad about M&M's being made less sexy than they once were.
That's a very generous take on the matter . . . but I think it's more comedic to think there is something else going on lol.