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Re:How Whole Foods "Primes" You to Shop by parkov on Friday September 16, 2011 @12:00AM (#3003145)
Quite likely a setup and not some psychological effect. He's relied on similar tricks in the past, such as using video effects to "predict" the lottery [1] and a fake casino set under the pretense of calculating the trajectory of a roulette ball [2].

[1] http://www.youtube.com/watch?v=QG-5qebwflA See drdirs's comment. [2] http://www.youtube.com/watch?v=RVThCpMPON0 See mazotu's comment.

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