Ooh lord, this reminds me of Mint and their useless email alerts. Every alert is along the lines of “You’ve been charged a foreign transaction fee! Log in to see what / who / when / how much!”. This is obviously to drive engagement at the expense of UX and, you know, actually making a useful service. I absolutely abhor this practice and I’ve written a few feedback emails to explain as much. As if mining all my transaction data wasn’t payment enough, I must also endure irrelevant marketing for yet another credit card or home loan I don’t need. It’s further annoying that despite having a complete view of my finances, they can still fail so stupendously at showing me any ad with even the slightest relevance. I personally feel that although we live in this age of unprecedented consumer data, the actual useful insights leveraged by companies to sell things are still in their infancy. I basically see all consumer data collection companies as ripping off a few parties: advertisers they’re selling the data to, and in turn, companies paying to run “targeted” ads, and of course, consumers. There is a huge consumer appetite for RELEVANT products that could make their lives better or solve even the smallest inconvenience, and yet that appetite is met instead with a deluge of poorly-designed, ill-conceived, ready-for-the-dumpster products. Some people are starting to push back, but it’s a massive problem with no easy solution. Related: https://www.pinkbike.com/news/mechanics-petition-for-repaira...