I dunno, I've seen a lot of mentions of different companies trying to stuff crypto/blockchain in to seem trendy and marketable when it's clear that there's absolutely nothing crypto/blockchain brings to that use case.

(In fact, I have yet to see a single genuine use case for cryptocurrencies or blockchain that aren't served at least as well by more proven technologies, aside from "separating money from fools" and "making libertarians/anarchocapitalists squee".)