From $0-100million with no sales people. Atlassian's commandments for startups.

Re:From $0-100million with no sales people. Atlassian's comm... by farkas on Thursday September 15, 2011 @12:04PM (#3000869)

Yep - I don't think that I said that particularly eloquently. And it was related to a point (that I can't remember) that had been brought up earlier in the conference.

But my overarching belief about product design: - build stuff you are passionate about because you use it - listen to customers, but don't do what they say

The reason that products all start to look the same is that customer's only experience of 'better' is a competitors product. That's why you have Audi's advertising about their safety record, and Volkswagon's advertising about their performance features.

A great read on this topic is Youngme Moon's book different: http://www.amazon.com/Different-Escaping-Competitive-Youngme...

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Re:From $0-100million with no sales people. Atlassian's comm... by marklittlewood on Thursday September 15, 2011 @03:25PM (#3001749)

Young Me's book is definitely worth a read. I am really sad that we are not able to share that video at her own request. I did take some notes and grab some pictures which give a short summary of some of her arguments.

http://thebln.com/2010/10/professor-youngme-moon-business-of...

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