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Re:SidekickCRM.com - Our bootstrapped startup looking for fe... by paulf on Thursday September 15, 2011 @12:03PM (#3000864)
I like your website, but I was looking for a features/benefits page that would show me why I should pick SidekickCRM instead of the other tools out there.

I skimmed the video and I noticed this bit: http://i.imgur.com/tLJdT.png

Those bullet points listed under "What Sets Sidekick Apart" could be applied to most CRM products.

A small business owner won't say , "We should go with Sidekick because it's powerful and robust!". You want them to say, "We should go with Sidekick, it has a great reporting tool for opportunities and we can easily assign leads to sales people".

Keep iterating and refining your benefits. Good luck! It looks like you put a ton of work in to it and you should show off what really makes it powerful.

Re:SidekickCRM.com - Our bootstrapped startup looking for fe... by zmpeg on Thursday September 15, 2011 @12:43PM (#3001037)
Thanks for the input! I see you mean about why a small business would choose us. Our advantage is our dead-simple UI, so we should push that more.