* a video demonstrating the product (here's your chance to tell the world what's so great about your product!)

* an easier way to test drive the product. I don't want to sign up or any of that, I want a big button that I can click and get immediate access to a demo account.

Is the "Why SidekickCRM" button really necessary? You can place a summarized version of the "Why SidekickCRM" page on the front page itself; there's plenty of space and there are no other products or services that's competition for attention. You could also add a text link to the "Why SidekickCRM?" page.

Is the screenshot thumbnail on the front page supposed to be clickable? Nothing happens when I click on it. I think you should redesign it so it looks like a video player and, on click, launch a demo video.

/register: Why have you named one of your plans "Superhero"? Because I don't see how it fits the rest of the branding and it sound unprofessional. Also, I'm interested in why your plans are free and Superhero, i.e. what you base your pricing on and why you have a freemium option. Also, you should add Support as one of the comparison factors: free should only have self-support whereas the paying option has better support channels.