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Re:The Myth of the 99 Cent Book by Triumvark on Thursday September 15, 2011 @10:00AM (#3000345)
Prices float toward the marginal cost of production.

Saying that's heading in the wrong direction is like saying that we could make a better plane if we just had less gravity.

Re:The Myth of the 99 Cent Book by JayWilmont on Thursday September 15, 2011 @11:17AM (#3000682)
Despite how poorly this guy describes price elasticity, I do think he has one decent point: that if the "customary" ebook price becomes $1, that is too low for most authors to make it. Based on just a gut feeling, I think the sweet spot would probably be $3-6 for ebooks.