Re:Google is wrong. Apple’s iMessage is a failure
by LesZedCB on Wednesday January 19, 2022 @08:58PM
(#30003327)
macs make up 10% of apples quarterly revenue[1], with iphone being pretty much always at least 50%.
with something that makes up a practically annual or semi-annual purchase (iphone) vs mac (maybe every 4-5 years?) i think the social value plays a massive role, and the actual product simply has to have plausible deniability of being "good enough to justify the price."
frankly, iphones being $1k+ is part of their social perceived value.
nobody is saying iphones are bad. but apple throws its weight around in bad-faith ways. and they get justified by the apple bloggers. the "walled garden" is part of the prestige.
[1]https://www.statista.com/statistics/382260/segments-share-re...
I’m not saying your product has to be the absolute best, but it needs to somewhat earn its reputation.
Brands have lost their prestige in the past for this exact reason. Some probably are right now.
Apple has been a juggernaut for ~20 years (since the first iPod). The “people just buy for the prestige” argument can’t hold that long if that’s all a brand has.