YC Ad Innovation Conference Now Live

Re:YC Ad Innovation Conference Now Live by dmk23 on Wednesday September 14, 2011 @08:38PM (#2998426)

I missed the video, but I am surprised why the rise of predictive analytics, creative optimization and advertiser workflow automation is not on this list.

Making and targeting ads effectively is very time-consuming and error prone. There is tremendous room for innovation.

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Re:YC Ad Innovation Conference Now Live by systemtrigger on Wednesday September 14, 2011 @11:40PM (#2998813)

I think points 6 - 8 cover the trends you mention.

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Re:YC Ad Innovation Conference Now Live by klbarry on Thursday September 15, 2011 @12:15AM (#2998881)

Advertiser workflow automation? Could you explain more about this, I'm quite curious!

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Re:YC Ad Innovation Conference Now Live by dmk23 on Thursday September 15, 2011 @02:17PM (#3001424)

Think of all the steps that go into setting up complex campaigns with proper split testing.

There is lots of hassle, inefficiency and errors that happen along the way.

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