The cartoonist who does “Phoebe And Her Unicorn” recently noted that she sold more books last year than all of Marvel. And she’s well behind folks like Dav Pilkey and Raina Telgemeier.

This is an open secret in the comics world, the “comic book industry” dedicated largely to superheros is only a tiny fragment of the comics sold now. Imported manga started eating their lunch years ago, too.

No, they're producing separate content for both demographics. Why would they produce a bastardised product, inferior to both specialized ones?