To quote my wife though “I would pay for Apple TV+ just for Ted Lasso”. That says allot about how people look at these services.
Apple are treating their tv service the way they do their whole product range, small number of products but done very well.
Subscribe for 6 months = 50% annual discount
Subscribe for 4 months = 67% annual discount
Subscribe for 2 months = 83% annual discount
etc. And that looks great!
But producing the content costs the same regardless. So as more people do this, a vicious cycle will set in. Prices must increase to cover production costs with shorter subscription periods. Rising prices cause more people to shift to cycling through shorter subscriptions. Which further drives prices higher.
Basically you end up with the a la carte cable nightmare where you pay the same amount to for access to only one channel at a time. The only real way to stop this is to switch to longer term discounts and early termination fees or bundles.