Seriously about usually showing white people in commercials? That's not what I see here, and I live in China right now. McDonald's and KFC, the two foreign fast food leaders, seem to have done a fairly good job localizing. Heck, I can't get any apple pies here, only pineapple and taro. And they serve chicken wings at McDonald's. Chicken wings! :) KFC goes one further, currently marketing a new Chinese BBQ pork set meal with rice and veggies.