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Re:Google Flight Search by drags on Tuesday September 13, 2011 @03:53PM (#2993223)
Some of Southwest's profit comes from fuel price speculation, which could backfire on them much more quickly and easily than their core business:

http://en.wikipedia.org/wiki/Southwest_Airlines#Risk_managem...

Re:Google Flight Search by joahua on Tuesday September 13, 2011 @07:57PM (#2994170)
From what I understand fuel contract hedging is a pretty standard part of airline business. Obviously hedging has potential to go the other way but it's unlikely to erode profit unless competitors are able to significantly compete on price and steal customers...